Daria Smith
Polymath and AI builder with a decade building and running companies — across strategy, product, design, engineering, and operations.
I help companies redefine their strategy and then implement it — moving them from traditional ways of working to AI-first. Rebuilding the processes, workflows, and automations a business runs on, so the whole thing operates leaner and sharper.
Today I run four companies of my own, and lead the digital and AI work inside a select few others — with the teams I've built to do it.
Current Ventures
The infrastructure behind prescription healthcare. Launch and run a compliant telehealth business — providers, pharmacy, payments, compliance — in days, not months.
A modern online clinic and pharmacy. Provider-guided care and prescriptions, delivered directly to the patient.
A digital and AI studio for companies from startup to Fortune 100. The team I bring in when something has to get built right.
The operating system for car shows. Registration, ticketing, judging, and awards in one place — built from running Idaho Air myself.
Clients
Beyond my own companies, I take on a small number of clients at a time and work from the inside — not as a consultant across a table, but as part of the team. I lead their product, digital, and AI work the way I lead my own: set the direction, then build it with my team. Global brands across beauty, healthcare, and software — most of the relationships have lasted years.
Outside the work
Based in Idaho. Outside the work, I'm a Pilates fanatic and a lifelong Porsche obsessive, with a small collection of my own. Every year I run Idaho Air, the largest air-cooled Porsche event in the Northwest — for nothing but the soul of it and the community it brings together.
